Why “RUTINA”? While the word translates to “routine” in Spanish, it holds a much deeper meaning for our Latino family-owned business. What started as a daily ritual of sharing a tazita de café and being present with one another has grown into something much bigger. RUTINA became a symbol for all of us who wanted to embrace and take pride in our culture. It reflects our passion for customer service and the joy of sharing a glimpse of our culture through every cup of coffee. We are deeply proud of our roots and upbringings that shaped us into who we are today. We can’t wait to be a part of your RUTINA.